The Journal

A collection of articles, insights, and founder stories to guide and inspire you at every stage of the journey.

How to Compete With Giants Without Losing Yourself

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Resilience, Craft, and a Box of Roses

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Bottles lined up in perfect rows, viewed from an angle so they appear uniform except for one bottle placed slightly forward or turned at a different angle, catching the light differently.

Why Your Product Needs a Real Point of View

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A founder’s hands arranging open PR mailers on a wooden desk. The mailers contain unlabeled CPG products, tissue paper, filler, and aesthetic packaging elements.

The Real Cost of Free Product: When Gifting Hurts More Than It Helps

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Products on shelf separated by a line that shows the process of creating to launching

Why Retail Won’t Save You (Until You’re Ready)

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Anastasia Soare

Master the Craft, Then Build the Brand

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Most Popular

Kim Kardashian in front of Harvard Business School, where she spoke on her entrepreneurial success
Nancy Twine sitting on a yoga mat and hydrating with her water bottle in hand, prioritizing her health and wellness and longevity as a busy entrepreneur.
Woman on her laptop typing
Nancy Twine cultivating a growth mindset