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The Journal

A collection of articles, insights, and founder stories to guide and inspire you at every stage of the journey.

The Journal

A collection of articles, insights, and founder stories to guide and inspire you at every stage of the journey.

Products on shelf separated by a line that shows the process of creating to launching
EntrepreneurshipFinanceRetail

Entrepreneurship

Why Retail Won’t Save You (Until You’re Ready)

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Anastasia Soare
BrandEntrepreneurshipQuality Control

Entrepreneurship

Master the Craft, Then Build the Brand

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Person arranging small colorful product boxes on a table covered with packaging materials and samples.
CreativityEntrepreneurshipFocus

Entrepreneurship

Why Your MVP Is Still Too Complicated (And What to Do Instead)

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Unlabeled products on a shelf with a line graph indicating a plateau.
EntrepreneurshipGrowth

Entrepreneurship

Why Most Early CPG Brands Plateau at Year 3 (And How to Break Through)

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EntrepreneurshipGoalsRetail

Entrepreneurship

Build It Backwards: Why You Need a Go-to-Market Plan Before You Launch

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FocusGrowthPurchase

Entrepreneurship

From One-Time Purchase to Brand Habit: How to Build for Repeat Demand

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Most Popular

Kim Kardashian in front of Harvard Business School, where she spoke on her entrepreneurial success

Unveiling Kim Kardashian’s Success
Nancy Twine sitting on a yoga mat and hydrating with her water bottle in hand, prioritizing her health and wellness and longevity as a busy entrepreneur.

The Business of Longevity: Entrepreneurial Strategies for a Healthier Life
Woman on her laptop typing

Self-Assessment Tests in the Workplace
Nancy Twine cultivating a growth mindset

Benefits of a Growth Mindset