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The Journal

A collection of articles, insights, and founder stories to guide and inspire you at every stage of the journey.

The Journal

A collection of articles, insights, and founder stories to guide and inspire you at every stage of the journey.

Bottles lined up in perfect rows, viewed from an angle so they appear uniform except for one bottle placed slightly forward or turned at a different angle, catching the light differently.

Entrepreneurship

Why Your Product Needs a Real Point of View

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A founder’s hands arranging open PR mailers on a wooden desk. The mailers contain unlabeled CPG products, tissue paper, filler, and aesthetic packaging elements.

Entrepreneurship

The Real Cost of Free Product: When Gifting Hurts More Than It Helps

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Products on shelf separated by a line that shows the process of creating to launching
EntrepreneurshipFinanceRetail

Entrepreneurship

Why Retail Won’t Save You (Until You’re Ready)

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Anastasia Soare
BrandEntrepreneurshipQuality Control

Entrepreneurship

Master the Craft, Then Build the Brand

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Person arranging small colorful product boxes on a table covered with packaging materials and samples.
CreativityEntrepreneurshipFocus

Entrepreneurship

Why Your MVP Is Still Too Complicated (And What to Do Instead)

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Unlabeled products on a shelf with a line graph indicating a plateau.
EntrepreneurshipGrowth

Entrepreneurship

Why Most Early CPG Brands Plateau at Year 3 (And How to Break Through)

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Most Popular

Kim Kardashian in front of Harvard Business School, where she spoke on her entrepreneurial success

Unveiling Kim Kardashian’s Success
Nancy Twine sitting on a yoga mat and hydrating with her water bottle in hand, prioritizing her health and wellness and longevity as a busy entrepreneur.

The Business of Longevity: Entrepreneurial Strategies for a Healthier Life
Woman on her laptop typing

Self-Assessment Tests in the Workplace
Nancy Twine cultivating a growth mindset

Benefits of a Growth Mindset