In a crowded market, a good product isn’t enough. You need a sharp, specific point of view that cuts through the noise and gives your customer a reason to care.

Too often, early-stage founders fall into the trap of making something “clean,” “sustainable,” or “innovative” but can’t explain what makes it meaningfully different. And when your product positioning is vague, everything from your packaging to your marketing gets harder.

Pressure-test your product idea early so you don’t waste time building something that blends in. Because in today’s landscape, clarity wins.

Here’s what we mean when we say your product needs a point of view and how to sharpen yours.

1. If You’re Trying to Be for Everyone, You’ll Reach No One

It’s tempting to make a product that appeals to the broadest possible audience. But the brands that grow fast don’t start broad. They start narrow and focused.

Your point of view should answer:

  • What do we believe about this category that others don’t?
  • What do we do differently, and why does that matter?
  • Who is this product unapologetically for?

The goal isn’t to offend. It’s to stand for something.

Because when customers feel like a product was made exactly for them, they become advocates, not just buyers.

2. Product Decisions Are Brand Decisions

Your ingredients, materials, packaging, and formats all communicate something about your brand, whether you intend them to or not.

For example:

  • A serum in a luxe glass bottle signals performance and indulgence
  • A snack bar in a bright, playful wrapper implies fun and everyday use
  • A refillable cleaning product speaks to sustainability and modern convenience

When these choices are intentional and aligned with your brand values, they become part of your differentiation. When they’re random or reactive, they create confusion.

Make sure your product design reinforces your brand point of view, not just your margin targets.

3. Customers Can’t Feel What You Don’t Articulate

Many founders assume their point of view is obvious. It’s not.

You have to communicate it clearly, consistently, and repeatedly. That includes:

  • Your packaging and copy
  • Your product education and usage instructions
  • Your website and social channels
  • Your founder story

This doesn’t mean shouting your tagline everywhere. It means making sure the story and intention behind your product are infused in every customer touchpoint.

Because a strong product with a weak story gets forgotten. But a strong product with a clear point of view gets remembered… and shared.

Make Your Product Impossible to Ignore

Inside the Makers Mindset Accelerator, we help you:

  • Define your core customer and their specific problem
  • Clarify your product’s edge in the market
  • Align product design, packaging, and positioning
  • Avoid costly missteps that dilute your message

No application. No gatekeeping.
Just founder-tested tools to help you build something that actually sticks.

Enroll now →