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A founder’s hands arranging open PR mailers on a wooden desk. The mailers contain unlabeled CPG products, tissue paper, filler, and aesthetic packaging elements.

Entrepreneurship

The Real Cost of Free Product: When Gifting Hurts More Than It Helps

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Products on shelf separated by a line that shows the process of creating to launching

Entrepreneurship

Why Retail Won’t Save You (Until You’re Ready)

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Anastasia Soare

Entrepreneurship

Master the Craft, Then Build the Brand

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Person arranging small colorful product boxes on a table covered with packaging materials and samples.

Entrepreneurship

Why Your MVP Is Still Too Complicated (And What to Do Instead)

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Unlabeled products on a shelf with a line graph indicating a plateau.

Entrepreneurship

Why Most Early CPG Brands Plateau at Year 3 (And How to Break Through)

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Entrepreneurship

Build It Backwards: Why You Need a Go-to-Market Plan Before You Launch

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