An immersive crash course in brand and business building
The Workshop is a free, immersive program and grant opportunity for early-stage entrepreneurs who are actively scaling their CPG brands.
The Makers Mindset CPG Workshop
The Makers Mindset CPG Workshop
Meet the 2025 Cohort
Reshona Jessamy
Novara
Ada Chen
Erleia
Kelly Kussman
Cayla Gray
Angel Cephas
Bell's Reines
Yongxi Tan & Aidan Neziri
Bessie
Kristin Taylor
KT Winery + Mom Juice
Carolina Lopez
BEJOU
Maile Woodhall
Aloha Vitas
Monisha Edwards
Scent & Fire
Jayme Cyk & Ben Rabb
And Repeat
Why Join The Workshop?
Free comprehensive courses and tools
You’ll learn from Nancy Twine and other industry leaders who have launched, scaled, and successfully exited CPG businesses.
Small-group networking
Collaborate and problem-solve with a cohort of like-minded entrepreneurs.
Problem-solving
Collaborate with peers and get resources to tackle your brand's unique challenges.
Opportunities
The Workshop ends with a “Pitch the Panel” session, where you can win grant funding and an exclusive mentorship opportunity with Ulta Beauty.
FAQs
Have a different question? Reach out to us directly here.
What stage of entrepreneurship do I need to be in?
The Makers Mindset Workshop is primarily intended for early-stage entrepreneurs focused on scaling their businesses. While pre-launch founders are welcome to apply, we’ll give priority to businesses that are already generating revenue.
How will you choose participants?
The Makers Mindset panel will review applications based on eligibility criteria, your business’s current stage and annual revenue, your goals for the workshop, and your ability to attend all sessions, including Pitch the Panel. We use a standardized rubric to ensure a fair and objective selection process.
Can I apply if my business isn’t in the CPG industry?
No, this program is specifically for businesses within the consumer packaged goods (CPG) sector. We’re only considering CPG businesses in the beauty, food, beverage, pet, tech goods, or home goods sectors.
Are the Workshop sessions recorded?
Yes, we record all sessions and share them privately with participants. We don’t make these recordings public or distribute them outside of the Workshop cohort.
How many Pitch the Panel winners are there, and what are the prize amounts?
There will be three winners. Each will receive $5,000. First place will also win an exclusive meeting with Ulta Beauty. If the winning brand is in the beauty industry, the founder will receive a buyer’s meeting with Ulta. If it’s in another industry, the winner will get an exclusive mentorship opportunity with Ulta.
What if I’m accepted but can’t attend a workshop session?
Once you’re accepted, attendance at all sessions is required. If you have an urgent issue come up, we’ll get you the session recording so you can catch up. However, consistent participation is essential for the full workshop experience.