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Makers Mindset x The Equity Studio Grant

Makers Mindset x The Equity Studio Grant

$50,000 in funding for women-led consumer brands

Makers Mindset and The Equity Studio are partnering to champion early-stage female founders building the next generation of beauty and wellness consumer brands. Five brands will each receive a $10,000 equity-free grant, plus access to mentorship and visibility opportunities that help turn bold ideas into sustainable businesses.

This grant isn’t just about capital — it’s about community, guidance, and amplifying the voices of women shaping the future of the consumer industry.

What You'll Receive

Equity-Free Funding

Five brands will each receive a $10,000 USD grant to reinvest directly into their businesses.

Community & Connect

Join a network of entrepreneurs and experts who believe in collaboration, shared knowledge, and lifting each other up.

Mentorship & Guidance

Learn from experienced leaders who have launched, scaled, and supported successful consumer brands.

Visibility & Amplification

Benefit from exposure across Makers Mindset and The Equity Studio platforms.

Mark Your Calendar

If you’re selected as a finalist, you’ll be required to confirm attendance to Pitch the Panel.

Step 1

Applications Open

September 4, 2025

Step 2

Application Deadline

October 10, 2025

Step 3

Finalists Selected

Late October

Step 4

Pitch the Panel

November 4, 2025

Step 5

Awardees Announced

Mid November

About Makers Mindset

Founded by entrepreneur and investor Nancy Twine, Makers Mindset is a purpose-driven platform that equips aspiring founders with the tools, knowledge, and community they need to thrive.

From workshops to grants to digital resources, Makers Mindset is on a mission to democratize access to entrepreneurship for women everywhere.

About The Equity Studio

Founded by investor and operator Anna Sweeting, The Equity Studio is a next-generation investment firm partnering with high-growth brands in beauty, wellness, and lifestyle.

With a distinctive model that merges capital with strategic support and cultural amplification, The Equity Studio empowers founders across the UK, Europe, and the U.S. to scale boldly and lead with intention.

FAQs

Have a different question? Reach out to us directly here.

No, this grant program is specifically for CPG businesses across Beauty (skincare, colour cosmetics, haircare, scalpcare, bodycare, oralcare, fragrance, hygiene, family & baby care) or Wellness (supplements, ingestibles, nutritional powders & products, functional foods and beverages, better-for-you-food, longevity & performance support, hormone care).

There will be five awardees. Each will receive $10,000 USD and access to a group mentorship session with Nancy Twine and Anna Sweeting.

Attendance to the Pitch the Panel session is required in order to be eligible for the award.

No.

We do not accept product samples during the call for applications.

It may be subject to local taxation. Payment of all and any taxes in relation to the cash award is the sole responsibility of the award winner.

We will not accept any applications after the deadline.

Please email grants@makersmindset.com with a short description and screenshot of your issue.

Due to the overwhelming amount of applications we receive, our team does not have the capacity to provide feedback on individual applications.

5 brands will receive $10,000 grants! Applications close October 10, 2025.

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