Hosted by Nancy Twine

Interview with Amy Liu, Founder & CEO of Tower 28

Amy Liu’s journey to redefining clean beauty started in her own skin. As someone with lifelong eczema, she knew firsthand the struggle of finding beauty products that were both safe and effective. The industry was full of promises, but few products delivered results without irritation.  

After years of working behind the scenes at Smashbox, Kate Somerville, and Josie Maran Cosmetics, Amy found herself at a crossroads. She had built brands for others, but what about a brand built for people like her? People who wanted beauty without compromise? At 40, she took the leap and launched Tower 28, the first and only beauty brand 100% compliant with the National Eczema Association’s ingredient guidelines.  

In this Makers Mindset podcast episode, Nancy and Amy unpack the highs and lows of entrepreneurship—overcoming the fear of failure, scaling a business while staying true to her mission, and even bringing her husband on board as CFO. Recognized as Ernst & Young’s Entrepreneur of the Year for Greater Los Angeles and one of Goldman Sachs’ most exceptional entrepreneurs, Amy has proven that success doesn’t have to come at the cost of integrity. 

This is a conversation about resilience, leadership, and the power of collaboration over competition. Above all, it’s a story about turning a personal struggle into a movement that’s changing the face of beauty.

Subscribe to the Podcast